Consumer Packaged Goods

Consumer Packaged Goods


Consumer packaged goods (CPG) are generally referred to as Fast Moving Consumer Goods in Asia. Retail sales are also delivered through a network of million stores; most of them are single location family owned shops.

India’s CPG sector is divided into the following categories, each with their own host of fine products that they have a better turnover and comparatively low cost:

  • Personal care – 22%
  • Food & beverage – 41%
  • Household care – 9%
  • Other – 28%

This industry is majorly driven by a growth of the Indian population, specifically among the middle-class people of rural areas. This offers a bright opportunity for foreign CPG companies to transit new consumers to their branded items. Some another reason behind the industry’s growth is consumers’ upgrading trend to the premier or better products in mature product categories.

Econstra’s consumer goods practice caters foreign companies accomplish in different consumer goods categories such as:

  • Baby Care Industry
  • Alcohol Industry
  • Food & Beverage Industry
  • Consumer Durable Industry
  • Household Care Industry
  • Personal Care Industry
  • Pet Care Industry
  • Nutraceutical/VMS Industry
  • Salon Industry

Econstra’s ongoing market research for India helps with augmenting and executing a better roadmap to expand the global presence and include:

  • Business Planning: We work with your team to prepare a good business plan.
  • Feasibility: We review the opportunities, risk factors and business challenges in India, conduct financial analysis, help you to choose right product portfolios for India.
  • Pre-Entry: We assist you in recruiting the management team in India or picking up your internal candidates.
  • Launch: Help as needed with right follow up and management of the network in India to communicate between Western and Indian executives.
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