Product innovation is the soul of western organizations. The percentage of revenues from newly introduced items is often a key focused differentiator. So is the level of R&D consumption in respect to income, or to GDP, if comparing countries.
Yet, small product cycles, more complex design, and the need to make creative products for rising economies have driven smart companies to use talents in China and India for product development and research.
At Econstra, we expertise at resolving apparent contradictions in the context of global innovation. As a part of our Global Product Innovation Practice, Econstra guides you with following service processes: